Fighting ad fatigue for paid social by using storytelling

Often advertisers complain: "My campaign performances dropped. I think it is because Facebook has changed its algorithm."

In this talk, Sarah will present a case study based on a campaign she ran since September 2015, and recently in 7 days, got 3,118 opt-ins at £0.54/lead.

Sarah's secret? Advertisers focus on bidding, audiences, and ad structure, but Sarah also focuses on content, copywriting, and storytelling.