22 April 2022, 03:50 PM
Fighting ad fatigue for paid social by using storytelling

Often advertisers complain: "My campaign performances dropped. I think it is because Facebook has changed its algorithm."
In this talk, Sarah will present a case study based on a campaign she ran since September 2015, and recently in 7 days, got 3,118 opt-ins at £0.54/lead.
Sarah's secret? Advertisers focus on bidding, audiences, and ad structure, but Sarah also focuses on content, copywriting, and storytelling.
Join the discussion
You need to be registered as an attendee in order to comment on this talk.
RegisterRegister