How we scaled our content ops from 4 to 40 posts a month in under 2 months

In this talk, Emilia will talk about Userpilot's content team's journey from publishing 4 posts to 40 posts per month while creating a scalable SEO content strategy, which have been driving nearly 80% of their leads in the last year. She will go through all the aspects of building a scalable content operation for a B2B SaaS, from content planning and content production management in Asana, through hiring, to building out an ROI tracking system in Google Data Studio.