Browse training courses

Our specialist training is coming to London in Jun A day of in-depth and hands-on training from experts

Your ticket doesn't include access to this talk

This content is no longer available. However, if you already have access to this event, you may need to login first.

Your ticket doesn't include access to this talk

22 April 2022, 03:30 PM

How Google´s MUM will change SEO and PPC Optimization

A Talk by Veronika Höller Senior SEO Manager, CompuGroup Medical Visit site

How should you optimise your website so that Google’s MUM ranks it amongst the top three search results? Search queries are becoming more and more complex; the user now expects the correct answer even to very long questions. But what does this mean for PPC landing pages, ads and websites? Optimisation has to move away from the individual keyword and more towards answering user questions, worries and needs. But how should you adapt content, landing pages, ads and social media posts so that the best possible results are achieved? Google is getting better and better at displaying search results – and we as SEOs should keep up with this new trend and design our websites so that they offer the best possible user journey. This session will look at advantages and challenges for doing this across different countries, delving deep into how search behaviour has changed globally and is influencing search engine optimisation.

Join the discussion

You need to be registered as an attendee in order to comment on this talk.


Categories covered

  • All talks
    Browse all 116 talks
  • TYPE - hands-on talks
    Browse all 76 talks
  • LEVEL - for all-rounders
    Browse all 71 talks
  • TOPICS - On Page SEO, Paid Media, Link Building
    Browse all 10 talks

Proudly supported by

Want to sponsor this event? Contact Us.

Loading content...

Loading content...