How to go after the long tail keywords (and why it matters!)

In this talk, Paola will explain why going after the long tail keywords is a core SEO strategy that is too often neglected in favour of the high-volume head terms. Paola will give you a practical guide on how to move the needle on long-tail keywords, focusing on and using case studies from the eCommerce market to show how you can make your long tail stronger and what difference it could make.