How to Incorporate Machine Learning in Your Internal Linking Audit

In this talk, Lazarina will break down the key areas that an internal linking audit should look into and go over opportunities for embedding machine learning in a way that is beginner-friendly for SEOs without extensive coding experience. Some of the questions Lazarina will address are:

• How to analyse a site's existing internal linking structure using machine learning?
• What machine learning techniques can you implement to help you create content clusters?
• How to find user-friendly, in-content linking opportunities?
• How to prioritise and measure the impact of internal linking initiatives?

Lazarina will also touch upon how to use this process to identify other opportunities for site optimisation, which can improve the user experience and search potential.