22 April 2022, 03:50 PM
How to Leverage SEO When Your Brand Site Doesn't Actually Sell Anything
When your brand site doesn’t actually sell anything, how do you convince the boardroom that SEO still matters? After all, who visits a website about tissues anyway?
For those brands that sell mostly from the supermarket shelves, making the case to invest in a brand site is no easy task but when you get it right, search marketing goes from being seen as a cost to something that can drive huge incremental value.
Jake Gauntley will explain how brands can use SEO to deliver engaging, value-add experiences to consumers for even the most ‘digital-less’ of products, using SEO as a platform from which brand content, CRM, paid media and advertising becomes much more effective.
So even if you aren’t selling anything directly to consumers, you’ll still be able to deliver – and demonstrate – bottom-line value from brand site SEO.
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