Hreflang tags: everything you need to know to start implementing them

A talk by Sara Moccand-Sayegh SEO Specialist, Liip Visit site

Hreflang is an easy concept to understand, complicated to implement & super-hard to maintain. As a result, the correct implementation of hreflang can be challenging. The goal of this talk is to provide a bit of clarity on how hreflang should be implemented so that everyone can pass the hreflang "exam".