Pain vs Performance - The influence of digital PR on our mental wellbeing

Digital PR has always been hard, and recently it’s gotten even harder. As brands get better at building links, their requirements become more sophisticated and often much harder to achieve. This puts even more pressure on digital PRs to build the right kind of links - but at what cost?

In this talk Jane will explore where the pressure comes from, how it manifests, managing expectations and how to build a culture in digital PR that is healthy, provides more longevity and better protects our mental health.