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21 April 2022, 02:00 PM

Purpose-driven SEO: An Authority-Based Approach that Google Loves

A talk by Dale Bertrand President, Fire&Spark Visit site

Many marketers try to hack Google’s algorithm with technical SEO manipulations… only to gain a mere 10% or 20% bump in traffic. In 2022, the traditional SEO playbook is losing its effectiveness because it relies on coordination with a web developer, a big content budget and spammy email outreach. Fortunately, there's a better way that relies on authority signals to grow organic traffic: purpose-driven SEO! Join 15-year SEO expert Dale Bertrand to get a step-by-step playbook on how to apply purpose-driven SEO to any B2B or B2C website to double or triple organic traffic.

Takeaways:  1. How Google’s AI is tuned to amplify brands that resonate with online consumers 2. How to craft a purpose-driven SEO strategy that resonates with search engines 3. Case studies of leading brands who practice purpose-driven SEO


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