Search Pilot presents: Lessons from hundreds of SEO A/B tests

What happens when what's good for users isn't good for Google? With UX becoming a ranking factor, and both SEOs and UX/CRO practitioners working on the same parts of the website, how should you think about working together? In this talk, Will Critchlow will draw on insights from Google, from CRO and SEO tests, and from high-performing product teams to help you navigate your way through.