Technical SEO QA: shining a light on invisible work

When you do things right, people won't be sure you've done anything at all. That's SEO QA in a nutshell. The key to online life, love and success is: testing. Testing involves product, devs and SEOs. - Tests: everyone wants them but time and accountability get in the way. - We go over how to automate, semi-automate and fake it till you make it QA testing methods that do not rely on developers and minimize inter-team frictions. - We also talk about basic tests everyone should carry out to save you some anxiety. - And we discuss the mysterious mysteries: everything that can go wrong and all of the things NO ONE EVER TELLS YOU.