The Secret Life of Queries: Parsing, Rewriting, and SEO

A talk by Rebecca Berbel and Koray Tuğberk Gübür Oncrawl & Holistic SEO & Digital

What happens to a query when you press Enter? Join Rebecca for a tour through what we know about how Google interprets queries, the supporting evidence for these processes, and — most importantly — the implications for SEOs who want to rank for the right keywords.