Using Digital PR Strategies To Widen Your Target Audience

Maddie will explain why digital PR offers more than just SEO benefits. She will explain how our field of work can open up the clients perceived image of their 'target audience' and get links from beyond the parameters they have set. Using case studies of her own, she will highlight the ways you can pinpoint topics that your clients can contribute to, how you can explain this to the client who may not understand the ways they can comment on this and also how to stress the benefits of this to a client. Overall, Maddie's talk will address the benefits of broadening your target media lists to reach a wider audience.